Services

Build brands that perform consistently, in an AI-first world.

Today's brands have two audiences. People. And AI. Most organizations are prepared for one. Very few are prepared for both.

I help organizations move through four connected stages — Strategy → Expression → Systems → Scale — so their brand remains coherent across people, AI, markets and teams.

Book a brand diagnosis callExplore the Brand Coherence Diagnostic™

Philosophy

Every engagement follows the same philosophy.

Strong brands are not built through isolated projects. They are built through systems. Every engagement follows the same progression, from current-state understanding to governance that scales across markets, teams and AI.

  1. Step 01

    Discover

  2. Step 02

    Diagnose

  3. Step 03

    Design

  4. Step 04

    Deploy

  5. Step 05

    Govern

How we can work together

One philosophy. Three ways to engage.

Diagnose

Brand Coherence Diagnostic™

3–4 weeks. Understand how your brand performs across people and AI, and where to invest first.

Build

Brand Systems & Governance

Design the architecture, governance and operating systems that let your brand scale coherently.

Embed

Fractional Brand Director

Senior brand leadership embedded 2–3 days a week for organizations navigating growth, AI and transformation.

Signature product · Diagnose

Brand Coherence Diagnostic™

Your fastest way to understand how your brand performs in the AI era.

3–4 weeks
Fixed scope
Executive presentation
Actionable roadmap

Before making major investments, understand:

  • How customers perceive your brand
  • How AI understands your brand
  • Where governance breaks down
  • What to fix first

Perception Audit

Problem
Do customers and AI understand your brand the way you intend?
What we assess
Human interviews, AI testing across ChatGPT, Perplexity, Gemini and Claude, perception mapping.
Outcome
Clear understanding of where perception aligns, or diverges, from your intended positioning.

Source & Signal Audit

Problem
What is actually feeding how machines describe your brand?
What we assess
Audit of website, guidelines, structured data, press and content systems.
Outcome
A map of the signals shaping your brand across human and AI channels.

Governance Gap Analysis

Problem
Where does consistency break down inside the organization?
What we assess
Review of brand architecture, guidelines, workflows and adoption.
Outcome
A precise view of the systemic gaps costing you coherence.

Prioritized Roadmap

Problem
What should you fix first, and what is it worth?
What we assess
Working session with executive-ready roadmap, no 50-page deck.
Outcome
A clear sequence for investment, decisions and change.

Most organizations start here. It provides clarity before investing in larger brand transformation initiatives.

Book a brand diagnosis callExplore the Brand Coherence Diagnostic™

Transformational engagement · Build

Brand Operating Systems.

Helping organizations design the governance, architecture and operating systems that allow brands to remain coherent as they grow.

Positioning & Strategy

Challenge
Your positioning no longer reflects your market.
Approach
Positioning workshops, competitive mapping, narrative frameworks, tested against human and AI interpretation.
Outcome
A clear strategic narrative that differentiates your organization, for both people and AI.

Brand Architecture

Challenge
Your portfolio has become fragmented through growth or acquisition.
Approach
Portfolio structure across parent, sub-brands and products. Built through eleven acquisitions at Givaudan.
Outcome
A scalable brand architecture that supports expansion without creating confusion.

Brand Governance

Challenge
AI and distributed teams are creating inconsistency.
Approach
Operating models, guidelines and workflows enforceable by humans and AI, with approval systems built in.
Outcome
Governance systems that allow creativity to scale without losing control.

Creative Leadership

Challenge
Your brand feels inconsistent across channels and experiences.
Approach
Creative direction across campaigns, editorial, environments and events, in-house or with partners like Pentagram.
Outcome
Coherent brand expression across every human and machine touchpoint.

Capability · Express

Brand Expression & Content Systems.

Strong brands don't stop at strategy.

They need narratives, content and creative systems that people understand — and AI can scale consistently. This capability translates brand strategy into compelling stories, creative direction and content ecosystems that remain coherent across every touchpoint.

Narrative Development

  • Brand positioning
  • Messaging frameworks
  • Value propositions
  • Executive narratives

Content Strategy

  • Editorial strategy
  • Content ecosystems
  • Campaign platforms
  • Thought leadership

Creative Direction

  • Creative territories
  • Creative briefs
  • Visual & verbal direction
  • Integrated campaigns

Brand Activation

  • Launches
  • Experiences
  • Global events
  • Cross-channel execution

Methodology

Every project combines four dimensions.

Technology alone cannot solve governance. Strong brands emerge when strategic clarity, operational systems, organizational adoption and AI capabilities reinforce one another.

01

Strategy

Positioning, brand architecture and narrative.

02

Expression

Creative direction, content systems and activation.

03

Systems

Governance, operating models and decision frameworks.

04

Scale

AI readiness, change management and global implementation.

Proof

Twelve years, at scale.

12+

Years leading global brands

11

Brand integrations following acquisitions

5

Regions aligned

20+

Global activations delivered annually

200+

Stakeholders aligned

CHF 3M+

Global brand investment managed

Ongoing engagement · Embed

Fractional Brand Director.

Senior brand leadership without the full-time commitment.

Ideal for organizations that…

  • have outgrown their existing brand
  • are integrating acquisitions
  • are expanding internationally
  • need executive-level brand leadership
  • are introducing AI into brand operations

Engagement model

Minimum engagement
3 months
Cadence
2–3 days per week

Typical focus

StrategyGovernanceCreative leadershipExecutive coachingChange management
Book a brand diagnosis callExplore the Brand Coherence Diagnostic™

Extended team

Independent by design. Collaborative by choice.

Every engagement is led personally by Marion.

When projects require additional expertise, she brings together trusted specialists from a long-established network built throughout her career — creative directors, copywriters, designers, change managers, researchers and AI specialists.

This model combines the seniority and consistency of working directly with a strategic advisor with the flexibility to assemble the right expertise for each challenge — without the overhead of a traditional agency.

Marion
Strategic lead
Creative DirectionCopywritingDesignChange ManagementResearchAI SpecialistsProductionDigital Experience

Fit

Is this right for you?

I work best with organizations that are…

  • Growing internationally
  • Managing complex brand portfolios
  • Going through transformation
  • Introducing AI into marketing operations
  • Looking for strategic, not tactical, support

Probably not the right fit for…

  • Logo-only design
  • Tactical social media management
  • One-off marketing execution
  • Small creative production projects

Let's build a brand that scales.

Whether you're preparing for growth, integrating acquisitions or navigating the impact of AI, every engagement starts with a conversation.

Book a brand diagnosis callExplore the Brand Coherence Diagnostic™